More amazing news is to be found in the
heat of summer… the blogagroalimentaire of my friend Liliane has drawn
my attention to this one: some agricultural food producers are finding cheese
just too expensive and are replacing it by “analogous cheese”. Of course not
one drop of milk is used to make it. In short, it’s a mixture of vegetable
fats, powdered proteins as well as artificial flavourings…
On March 31 last, a German parliamentarian,
Christa Klass, made the following declaration to the European Commission:
European
consumers need to be informed objectively about food products in order to be
able to decide for themselves what they buy and eat. Cheese is supposed to mean
the consumption of milk and good health. But at the present time an artificial
cheese is taking over the food market. This analogous cheese is being used more
and more in prepared products such as pizza and lasagne. This product is made
from palm oil, starch, milk protein, salt and flavourings. The picture on the
label suggests nonetheless to the consumer that cheese has been used in it. So
while sales of good dairy products are stagnant or even in decline, this sort
of competition through substitution is being practiced.
Is
the European Commission aware of this cheese substitution product and is it aware of its share
of the dairy products market?
Can
the Commission quantify the scale of the damage or the loss of cheese or milk
market shares?
Does
the Commission share the view that the consumer is being misled when
advertising suggests that this is “cheese”, when it contains no cheese? If this
is so, should not a clear indication that analogous cheese has been used be
indicated on it?
Reply: (EU translation!)
The Commission
is aware that some products with mixtures of dairy ingredients and some fats or
protein from other sources are marketed as "cheese analogue".
The EU
legislation restricts the use of the designation "cheese" to products
which are manufactured from milk and from milk products and where milk
ingredients are not replaced by usually cheaper ingredients from a different
origin. If that is the case the product designation can not be
"cheese" nor "cheese analogue" as this designation would be
an abuse of the protected designation.
The EU
legislation is clear where it lays down that products which are not in the list
of protected designations for milk products shall not use in the label,
commercial documents, publicity material or any form of advertising or any form
of presentation, any claims or suggestion that the product is a dairy product.
Member States
shall enforce the application of EU legislation and are responsible for the
controls.
The Commission
has no data on the importance of such products.
Or to put it another way…
The
Commission is aware that there are some products with mixtures of dairy
products together with some fats and proteins from other sources which are sold
on the market as “analogous cheese”.
UE
legislation limits the use of the term “cheese” to products which are made from
milk and not where the milk ingredients are replaced by cheaper ingredients of
a different origin. In this case, the product description cannot be “cheese”
nor “analogous cheese” as these terms would represent a misuse of a protected
designation.
UE
legislation is clear: products which are not listed as protected milk products
may not suggest on their labelling, commercial documentation or publicity
material that they are dairy products.
Member
states are responsible for putting in place a system to ensure respect for UE
Legislation.
But
the Commission does not have any statistics about how widespread the problem
is!
Big deal! Well let’s keep our eyes skinned on
all this. Even if it’s difficult for an ordinary consumer to notice any
difference… But a production level of 100,000 tonnes a year just for Germany – that’s twice the cheese production of
the Comté region in France.
It’s already caught the attention of the
Council of State of the Fribourg canton in Switzerland, where Swiss Gruyère PDO
is produced, and questions have been asked in its parliament about the
protection of the local cheese industry and the extent to which Swiss consumers
may be being misled.
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