It's been a great pleasure for me and my delicatessen in Nancy – L'Epicerie du Goût - to be featured just recently in a major local fortnightly economic journal – Les Tablettes Lorraines.
As I've always hoped that any reader of this blog who happens to visiting Nancy (a truly charming historic town, it's worth reminding you) might call in to see us, I thought it worth not only attaching the article but adding a full translation.
Just one point however – my translator found it is not that easy to fully translate the name of our store. A dictionary will tell you that "Epicerie" is the general world for grocery, but it can have, as in our case, more the sense of "delicatessen". "Goût" you can translate simply as taste, but it will not surprise you that in a gastronomic country like France, without an adjective it tends to mean "good taste".
So here's the article entitiled "L'Epicerie du Goût ne manque pas de saveurs", even more difficult to translate. But here is a rather literal effort: "The Delicatessen of Good Taste is not short of flavoursome food".
Not quite there?! May he therefore ask any bilingual readers to offer a better solution, if they have one!
The text, written by Clémence Grassi, runs as follows:
L'Epicerie du Goût... a name that's a good description of the store, quite sumptuous and with products which are on offer to you by Marie de Metz Noblat, the lady of the house. Wines, groceries, cheeses, jams, sweet delights, you'll find everything on the well-stocked shelves of her boutique. A feast for the eyes and the taste buds.
Since April 2010, Marie de Metz Noblat and her niece Bénédicte have been welcoming gourmands and gourmets to Place Vaudémont (in the heart of Nancy). Marie de Metz Noblat loves her products and knows them well. 25 years in the marketing of foods, in cheeses to be more precise, have whetted her appetite and allowed her to build up a unique network.
"The idea of opening a delicatessen had been around inside my head for 15 years. In 2006 I got a university diploma in both sensorial analysis and in Provence wine tasting, and I was off".
On the menu, you find inescapable local products from Lorraine of course, mirabelles, bergamot oranges and macaroons – but not just those! There are 1300 items in total, but all with one thing in common: quality.
"Generally speaking, I favour small producers and brands which are not yet well known".
In this way, her choice of wines is inspired by what's in her own cellar and new products keep arriving in the store every week.
"I go along with what I fall for, the latest being Aixterra which makes mouth-watering melon creams and rose creams too, delicious!"
Products from monasteries and abbeys are also well displayed.
" It's through religious conviction, but also because of the quality of these products: confectionery, cheeses, jams, fresh eggs..."
In this case, gourmandise can't really be called a sin, since it helps to support their congregations.
L'Epicerie du Goût also supports local products, the Meuse countryside to be precise, having been the first store outside of the Meuse department to gain the Meuse&Merveilles seal of approval. And its clientele knows what's good for them. From tourists, who can't resist Mirabelle calissons, to gourmets looking for ingredients for molecular gastronomy, to say nothing of gourmands in the quest for something short and sweet.
"It's all going well - that's true. I've even been questioned about setting up a franchise, but I've refused. Let's see if we're still around in 3 years time" Marie de Metz Noblat tells us calmly.
And since good taste is something you work at and learn about, every month Marie shares her knowledge at her three-hour tasting workshops around the country, in which she reveals how well wines and cheeses go together. A convivial and tasteful discovery as one would expect from this lady of the house.

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